This Week on Demand: The Square (2013)
“The people demand the downfall of the regime” is the tagline dominating the poster for The Square in increasingly prominent typeface, like the ever-growing chant of the Egyptian protesters who gathered in Tahrir square in 2011. How appropriate to speak of public demand: this documentary is the latest step in Netflix’s calculated move into original programming, a smart series of commissions and acquisitions channelling the data-driven image of what viewers would like to watch into productions they can, right now. Where earlier iterations of this process have thrown up crowd-pleasing trifle like The Short Game, The Square—like House of Cards—is evidence of exactly how Netflix’s meticulous method needn’t necessarily make for a safe bet at the expense of quality material, having already netted—like House of Cards—major awards acclaim.